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Business Curriculum

KS4 Cambridge National Enterprise and Marketing

The course consists of two pieces of coursework and a written exam.

R064: R064 is an external written exam which is double weighted. The exam covers market research, cost, finance, promotional materials and the different departments within a business.

R065: R065 students are asked to produce a hat design for a company called progress ahead. Students will undertake many different types of market research and will produce a final design which will be used in the second piece of coursework.

R066: Students will use the research that they have produced in R065 and pitch their idea to an external panel. Within the coursework students will plan and produce promotional materials which will be used in the professional pitch.

 

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